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Coaching for companies: what is it and what are its benefits?

Coaching for companies: what is it and what are its benefits?

April 16, 2021

In the last two decades, a methodology, which aims to maximize professional and personal development, is very fashionable. It is coaching, which influences the transformation of people and generates changes of perspective in the coachee, and also increases motivation, responsibility and commitment of the latter.

Coaching is an educational process, which facilitates learning and favors change (cognitive, emotional and behavioral) because it creates an enabling environment and a coach-coachee relationship that allows self-observation, self-reflection and the empowerment of the latter.

  • Related article: "Life Coaching: the secret to achieve your goals"

Different types of coaching

Although coaching is a methodology that is used in many areas and shares common characteristics, some authors have made different classifications of this concept. Coaching was born from sports practice, when some coaches realized that it had a significant influence on sports performance.


Over time, began to apply to promote the welfare of people, feeling these self-realizing, because thanks to coaching are able to achieve their life goals, more realistically. This method helps improve emotional intelligence and, therefore, interpersonal relationships.

There are different types of coaching. They are the following:

  • Personal coaching : Look for the well-being of a specific person, both at the level of mental health and work. It promotes the skills that are applied in daily life. It is also called life coaching.
  • Sports coaching : Focused on athletes so they can improve their sports performance.
  • Organizational coaching : Two types of coaching are usually differentiated. They are coaching for companies and executive coaching.
In recent times other forms of coaching have appeared. For example, nutritional coaching. You can learn more about how this methodology is classified in our article: "The 6 types of Coaching: the different coaches and their functions"

Why is coaching criticized?

Although coaching is a very effective methodology, it receives some criticism . Much of these criticisms are focused on how and who makes use of coaching. The truth is that coaching can really help people in many aspects of their lives; however, there are many professionals who are not fully prepared to apply it.


The problem is the lack of regulation. Therefore, it is recommended that, when hiring a coach, he is also a psychologist.

  • Related article: "Differences between Psychology and Coaching"

Benefits of coaching for companies

In companies, the figure of the coach has erupted with force. But, What are its benefits? Below you can find the advantages of coaching for companies.

1. Improve teamwork

Coaching applied in companies can improve teamwork because it promotes cohesion among members. At present, teambuilding and group coaching have a great weight in the leading companies.

2. Power individual skills

Not only does it improve group performance, it also improves the performance of people who do better quality jobs. Yes, individual work has an impact on group work.


3. Help clarify roles

Roles in the company are important, because when a person assumes roles of another worker, it can cause what is known as a role conflict. The conflict of role negatively influences the welfare of the workers, because it can cause work stress and burnout.

4. It allows to define objective realistic

Coaching is useful, among other things, because it allows people to restructure their beliefs and set more realistic and achievable goals, which do not generate frustration. This happens both at an individual and organizational level.

5. Increase creativity

This method favors self-discovery, but also makes workers value different alternatives that arise in different situations. It helps generate ideas and, therefore, also allows a transformation of reality to occur and creativity to increase.

6. Reduce conflicts

It also allows you to discover tools that help overcome obstacles and conflicts that may arise in the day to day of a company. This is also key to achieving healthier and more productive relationships.

7. Improve well-being

Employees and senior managers, in this process of self-learning, achieve greater well-being through coaching, because thanks to self-observation and the tools that coaching facilitates, they manage to increase their emotional intelligence and, therefore, their happiness.

  • Related article: "The 10 benefits of emotional intelligence"

8. Increase productivity

Corporate coaching is not only key for workers, who feel satisfied. But this satisfaction makes people also yield more and feel identified with companies. The results of the company notice it.

9. Greater adaptability to change

We are in a moment of change in the world of companies, but there are organizations that do not have the flexibility to adapt to the transformation effectively. Coaching helps senior officials to reflect, and this also influences their subordinates and how a company adapts to the new reality.

10. Influences motivation

Without a doubt, coaches are seen as motivators. But it is also necessary to know how to distinguish coaching that is of quality from that which is not. By provoking reflection, providing feedback and achieving improvements, coaching motivates the people who are part of the companies.

  • Related article: "How to be a good coach? The 11 competitions of the coach "

How to train in coaching for companies

Despite its recent appearance, coaching for companies already has very interesting training and specialization programs. One of them is, for example, the Certification Program in Executive Coaching ACTP of the European School of Coaching, specially designed for people interested in being professional coaches and intervene in organizational processes linked to leadership .

This program, of a duration course, offers both theoretical and practical training, fundamental in a discipline based on the organizational and business environment. It combines face-to-face format (in different Spanish cities) with online to better adapt to the availability of students. To know more about this master, you can access the contact data of the EEC by clicking on this link.


Life Coaching & Business Coaching Benefits (April 2021).


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