Consumer psychology

Sellers know very well that a good trick to improve the sales of any product is to warn the customer that a period of shortage is approaching. And I do not mean here the sellers who work in stores...

Throughout our life, we can find ourselves in the situation that we have to give something to someone. Whether it's Christmas Day, Three Kings Day or an acquaintance's birthday, we have to decide...

Christmas may be the time of family reunions and emotional bonds that are strengthened, but it is no less true that, for many people, it also represents a significant economic drain.The dinners and...

Humans are not thinking machines that we feel; we are sentimental machines that we think. This statement by the Portuguese neurologist António Damásio illustrates very well our way of deciding when...

Marketing and the use of strategy they are fundamental elements when it comes to selling a product.In order to obtain the greatest possible success in sales it is necessary to take into account all...

Money is hard to get, but instead it goes fast if we do not control our expenses. And it is that everything in this life costs money: if we want to go to the gym, a dinner with our friends, a weekend...

The global economic crisis that we suffered from the year 2008, has made wonderful minds and entrepreneurs to develop innovative production systems to date. Bla Bla Car is not an exception.This...

Water is an essential component of our body and plays an important role for our health and to keep us alive.It is essential for the functioning of the circulatory, respiratory, excretory and nervous...

We are already in summer, and for those who can enjoy the holidays is the best time of the year. The main tourist destinations at this time are the sun and beach, and thousands of people move to...

From the origins of society and its first commercial methods such as barter (exchange of material goods of similar value) to the present, there has been a need for entrepreneurs to publicize and...