Consumer psychology

We understand by advertising the set of strategies that are carried out by a subject or entity in order to get certain people to act or think in a certain way. Generally what is intended by this...

Since time immemorial, humans have used psychological tricks to take advantage of our neighbor for their own benefit.Of course, this survival tool has been perpetuated to this day, and even part of...

As you know, Black Friday is the last Friday of November and it is so famous for its discounts in most stores and online platforms. The stores are crowded with people and consumerism prevails in the...

There is no doubt that the consumption of coffee is a kind of tradition that is part of society on a day-to-day basis. According to some reports, the average number of coffees consumed by the Spanish...

The refreshment of joy, the joy of summer. These are some of the qualifiers that we hear the most when referring to beer. According to the experts and different contests of recognized prestige, every...

Why is the second cheapest wine a bad choice?It is widely known among the guild of hospitality a somewhat unique phenomenon: Diners tend to choose the second cheapest wine on the menu. The vast...

Hunger and shopping, a bad combinationWe should be grateful to the popular wisdom for giving us valuable pieces of information that have allowed us to reach adulthood avoiding unnecessary falls by...

In previous articles we tried to explain the 10 tricks that restaurants use to pay more, and we also discovered, following the discipline of consumer psychology, why you should never order the second...

It is always difficult to calculate how much the restaurant bill will go up. When we ask the waiter for the account we always realize that the estimated amount we had calculated is quite short.The...

Imagine the following scenario. One working day you go to an establishment selling electronic devices with the intention of buying a new printer. Once there, someone informs you that the price of the...