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How to get patients for your psychology consultation? 8 keys

How to get patients for your psychology consultation? 8 keys

April 5, 2024

Year after year, many people from all over the world decide to study Psychology and build a career in this field. It is partly because of this that the world of clinical and health psychology is very competitive: there are many people who offer psychological intervention services, and in comparison there is not a large number of people who consider attending the consultation of each one of them. these professionals.

So that… How to get patients for your psychology consultation? On the basis that the fact that a therapist is good will not serve to prosper if you do not know some basic principles of marketing, let's see several tips that can be useful to have more clients and patients to deal with.

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Get patients for a psychology consultation: several tips

Follow these basic guidelines to publicize your business and your therapy services and reach people who may be interested in what you do. Although the world of marketing is much more complicated than what is seen here, summarize several important ideas well.

1. Take care of your website

Nowadays, the professional website is practically something sacred. A very large part of your potential clients will know about your services through it, so it is extremely important that you give a good image of your work and that it communicates well what you do.

For example, small details such as having a website that takes many seconds to load could be making more than half of the people who try to enter it desist and close the window before reading a single line about your business.

And a bad web design is also another common mistake; in the network it is possible to gain a lot of exposure, but it is also very easy to lose the attention of these visitors , so it should not cost effort to browse your content and read what it puts on your pages. It is crucial, for example, that the letters can be read easily; functionality is much more important than unnecessary ornaments.

2. It does not matter just the amount: choose your target audience

One of the first things that we realize when applying basic marketing principles in our business is that the difference in results between a communication campaign in which the type of people we want is taken into account. direct us and one in which no.

So, given that your resources when investing money and time in your business are limited, It is important that you have everything designed to attract the attention of the potential client profile you want to attract .

For example, if your specialty is middle class and between 35 and 60 years old, it does not make much sense that you use a technical jargon that only your colleagues in the profession would understand.

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3. Publish texts in a blog

Blogs are a good way to explain in more detail your work philosophy and the type of problems and needs that you focus on as a professional.

That is why keeping one of them updated can be very useful to make the content of your website relevant and, in addition, gain SEO power ; that is, it is more likely to appear among the first results of Google (or other search engines) when potential patients or clients look for them by typing certain keywords, phrases or questions.

Of course, devote an excessive time to the blog will bring problems. Assuming that your psychology consultation is small and you do not have a lot of presence on the Internet, you should not publish more than once or twice a week, so as not to lose the opportunity to do other things that can bring you more patients.

4. Make collaborations

Having contacts is also a way to reach more people. Making collaborations in which both parties win is something to take into account.

For example, given that we live in the era of social networks, if you know a psychologist from another city or who is dedicated to a specialty other than yours, you can exchange content and write the one on the other's page . Your audiences will be somewhat different, but similar enough to have possibilities to find your services interesting, speak of you to other people or just share and spread that content among your contacts, reaching a new audience.

5. Focus on the needs of potential patients

Since when you do therapy or perform other forms of psychological intervention you put yourself in the place of the person you treat, when communicating what you do in your business you should not stop doing it.

Put the emphasis of what you say on those practical aspects of day to day in which those who still do not know you could be seeing an unmet need, and provide a possible solution. Do not limit yourself to describing situations or concepts of the world of psychology if you do not want to attract only people who are looking for the definition of a word.

6. Call attention and offer your services, and not vice versa

Nobody is interested in dedicating time to consume advertising, especially if that advertising is not even a television spot with a certain grace or originality. So, when you create content written with the aim of promoting your psychology consultation, it begins by capturing the attention explaining something that is not in itself the advertising part. You can put the latter at the end of your content, so that when you get to it it's more interesting (having addressed the subject on which you offer services in the previous lines).

7. Take advantage of social networks to launch campaigns

Launching a new type of service and not communicating it is a missed opportunity, since this kind of news is a good way to win patients. For this, you can use your social networks as a speaker. You can even invest some money so that these digital platforms get that content to more people, once you have specified certain parameters to properly segment the type of users you are targeting (by age, area in which they live, etc.)

8. Contact professionals

One option that makes everything simpler is to hire the marketing services of professionals who work in the marketing sector, and if they are specialized in the psychology and mental health sector, better than better.

In this sense, Psychology and Mind offers several services that are very useful to help psychologists to get patients and make their business grow. Among his team there are experts in digital marketing capable of advising on the design of websites, content in social networks and personal branding, to reach people who seek the help of psychologists with the right characteristics .

On the other hand, they also give the option to advertise on this website through different modalities, from the classic banner to its Directory of Psychologists, and all this on the most visited website on Psychology in Castilian in the world, with more than 25 million monthly visits To contact the team, you can send an email through this address: [email protected]

Bibliographic references:

  • Tedlow, R. S., and Jones, G. G. (eds) (2014). The Rise and Fall of Mass Marketing. Routledge.
  • van Waterschoot, W., van den Bulte, C. (1992). "The 4P Classification of the Marketing Mix Revisited". Journal of Marketing 56 (4): 83-93.

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