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The 23 best quotes of Jeff Bezos (founder of Amazon)

The 23 best quotes of Jeff Bezos (founder of Amazon)

March 29, 2024

Jeff Bezos (Albuquerque, 1954) is an entrepreneur of new technologies and the founder of Amazon. This American genius has been named by Forbes magazine as the richest person in the world in 2017, with an estimated wealth of more than 100 billion dollars.

Bezos studied Computer Science and Electrical Engineering at Princeton University. His career as a platform developer went from less to more.

  • Related article: "75 phrases of entrepreneurs to achieve business success"

The best quotes and reflections by Jeff Bezos

In this article we are going to know the best reflections and phrases of Jeff Bezos, the founding genius of Amazon.com , to better understand his philosophy and the ideas that have led him to be the person he is currently and to develop projects of international projection.


1. I believe that austerity and sobriety foster innovation. One of the few ways to get out of a tight box is to invent your own path.

The more rational and measured your movements are, the more likely you are to succeed in any entrepreneurial project.

2. In the ancient world, you spent 30% of your time in creating a great service and 70% in spreading it. In the new time, that is reversed.

The rules have changed.

3. Work hard, have fun, make history.

A motivating phrase that can help you start a winning project.

4. It is necessary to anticipate a certain degree of failure.

Taking into account the possible weaknesses of a project will make us aware of the obstacles.


5. Electronic commerce will be a large sector in which many companies will triumph at the same time with different strategies. Here there is place not for ten or one hundred companies, but for thousands or tens of thousands of companies.

An optimistic vision about the future of the technology sector.

6. Mission: force small editors to think big.

In the world of publishing, to resist means to have a great critical mass.

7. There are two types of companies, those that try to charge more and those that try to charge less. We will be part of the second group.

To optimize a business means to optimize the productive processes, that is, to maintain the quality with the minimum cost.

8. Life is too short to surround yourself with people who do not contribute anything to your life.

A phrase about knowing how to select the companies well.

9. We rely mostly on word of mouth, not in vain Internet is a formidable sounding board.

From small to large, according to this reflection by Jeff Bezos.


10. What offends me the most is when I walk by a bank and see a notice trying to convince people to take out a second mortgage from their homes so they can go on vacation. That seems evil to me.

A consideration about the abuse of some financial entities.

11. If you are not stubborn, you will surrender from your own experiments ahead of time. And if you are not flexible, you will not see a different solution to the problem you are trying to solve.

The fine line between giving up and obsessing over a losing project.

12. Books are not dying, they are just becoming digital.

On the evolution of the publishing world.

13. Intelligence is a gift, kindness a choice.

It is not necessary to have studies to act with kindness.

14. Our vision is a world centered on the client.

The important thing in a company is to know in depth the needs and desires of the clientele.

15. A company should not get used to always shine. It is addictive, and it does not last forever.

You have to be mentalized for when the lean days come, and more in such a volatile context.

16. All businesses need to be young always.

Dynamism and agility to resist in an ultracompetitive environment.

17. If you pretend that they never criticize you, then do not do anything.

Lighter than water: whatever you do, you will always be on the target of your detractors.

18. If you are focused on the competition, you have to wait for a new competitor to come out to do something. On the other hand, being focused on the consumer allows you to be more pioneering.

A maximum to apply in your business.

19. In every discovery, there will always be some luck.

But this luck you must look for it with effort and daily effort.

20. The fundamental thing in the future will reside in personalization. Today, we have 6.2 million customers. We will make each of them a store to suit you. When you enter a traditional bookstore, the first thing you come across is the best-sellers, even if you never buy a best-seller. And is that the physical stores are designed to respond to the wishes of the mythical "average consumer". The truth is that they have no other way out. They can not reorganize the store each time a new customer knocks on their door. On the other hand, that is possible on the Internet.

A great sentence by Jeff Bezos, reflecting on the future of the business.

21. We are planting more seeds at this time (...) and I can guarantee that everything we do will not work.

Another reflection about the uncertainty surrounding each project.

22. We are going to hire more specialized personnel, but we must also continue learning. If we do not do it and we settle for our main business, the changes will occur without us, our knowledge will be left behind quickly and we will be in danger.

From humility and daily work, Jeff Bezos studies the present and the future with his particular vision.

23. In 1995 I raised one million dollars from 22 "providential" investors who contributed about 20,000 dollars each. Everyone asked me the same thing: what is the Internet? And only 16 years ago! The change has been extraordinary. No other technology has developed as quickly and globally as the Internet. It is probably unprecedented in the history of our civilization.

On the technological change of the last decades.


TOP 50 Jeff Bezos Quotes (March 2024).


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