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Modeling: what is it and what are its types in Psychology?

Modeling: what is it and what are its types in Psychology?

April 26, 2024

Learning by observation is very important for the development of people. A large part of the skills we acquire depends on observing the behavior of others, especially during childhood.

In this article we will describe what modeling is , one of the terms that are used to describe certain facets of social learning. We will also explain the processes that allow modeling to occur, and what types of modeling exist.

  • Related article: "5 behavior modification techniques"

What is modeling?

Modeling is a type of learning that is based on the imitation of the behavior executed by a model , usually someone else. This process happens on a daily basis and can be used as a therapeutic technique to facilitate the acquisition and modification of behaviors.


The term "modeling" has a meaning similar to those of "Imitation", "social learning", "observational learning" and "vicarious learning". Each of these concepts emphasizes a different characteristic of this type of learning.

Thus, while "modeling" highlights the fact that there is a model to be imitated, "social learning" is a broad concept that emphasizes the role of this process in socialization, and "vicarious learning" means that the consequences of the behavior of the model are learned by the observer.

Modeling has different functions. Mainly it serves to acquire new behaviors , for example manual skills, but can also inhibit or inhibit behaviors; This depends on the expectations of the person in relation to the consequences.


It is considered that Albert Bandura is the most prominent author in the field of modeling and social learning. The experiment he carried out in 1963 with Richard Walters is well known, which showed that children imitated or not the behaviors of adults depending on whether they observed that they were rewarded or punished.

  • Related article: "Albert Bandura's Theory of Social Learning"

Processes involved

According to Bandura learning by modeling takes place thanks to verbal and imaginative mediation: when we learn by imitation we do it through symbolic representations of the observed behaviors and its consequences.

For this author there are four processes that allow the behavior to be acquired and executed. Attention and retention are necessary for the acquisition of objective behavior, while reproduction and motivation are necessary for execution.


1. Attention

People only learn new behaviors by observation if we are able to pay attention to the behavior of the model . Different types of variables facilitate or hinder the care process.

For example, we more easily imitate models that resemble us in their physical or social characteristics, as well as those we perceive as prestigious and those who obtain the greatest rewards.

The probability of learning by imitation also depends on the subject itself; thus, anxiety and sensory deficits, such as blindness, make attention difficult to the model. On the other hand we tend to imitate other people to a greater extent If the situation is uncertain and the task has an average difficulty .

2. Retention

In order to imitate a behavior it is necessary that we are able to represent it in the form of images or verbally without the model being present. The cognitive review of the behavior of the model is very important for retention.

Another variable relevant to the maintenance of learning is its significativity, that is, that we can associate it with other previous learnings . Of course, the physical characteristics of the person also influence; For people with dementia it is much more difficult to acquire a behavior, for example.

3. Reproduction

Reproduction is the process by which learning is transformed into behavior. First an action scheme is generated equivalent to the observed; then the behavior starts and the result is compared with such a mental scheme. Finally, corrective adjustments are made to bring the real behavior closer to the ideal one.

4. Motivation

Learning can occur without an imitation being executed; This is ultimately dependent on the functional value that the person attributes to the acquired behavior. In this process the expectation of reinforcement intervenes.

There must be a probability of obtaining incentives for behavior ; These can be direct, but also vicarious and self-produced. Therefore, motivational processes are key in imitation.

  • Related article: "Types of motivation: the 8 motivational sources"

Types of modeling

The different types of modeling are classified according to many different variables, such as the difficulty of the behavior to be imitated, the capacity of the model or the social adequacy of the behavior. Let's see what they are the most important types of modeling .

1. Active or passive

We speak of active modeling when the observer imitates the behavior of the model after observing it. In contrast, in passive modeling the behavior is acquired but not executed.

2. Objective behavior or intermediate behavior

The criterion of distinction in this case is the difficulty of behavior to imitate . If the objective behavior is simple, it can be modeled directly; However, the more complex it is, the more difficult it will be to reproduce it, so in these cases it is divided into different simpler behaviors, which are called "intermediate".

3. Positive, negative or mixed

In positive modeling, learned behavior is seen as adequate by the social environment, while in the negative one acquires a disruptive behavior . For example, when a child sees his father attacking his mother. In the case of mixed modeling one learns inappropriate behavior and then an acceptable one.

4. Live, symbolic or covert

In this case, the relevant variable is the way in which the model is presented. If it is present, it is live modeling; if you observe it indirectly, like in a video recording, the modeling is symbolic ; finally, we talk about covert modeling if the person who learns does so by imagining the behavior of the model.

5. Individual or group

Individual modeling occurs when only one observer is present, while in the group the number of people who learn the behavior is greater.

6. Single or multiple

The distinction is similar to that of the previous case, although the number of models varies and not that of observers. When the modeling is multiple the generalization of learning is greater because the subject is exposed to different behavioral alternatives.

7. Modeling or self-modeling

Sometimes the person who models is the same person who observes ; in such cases we refer to the process as "self-modeling". The symbolic automodelado by video montages has been very useful for the treatment of selective mutism.

8. Participatory and non-participatory

We talk about participatory modeling when the observer interacts with the model , which can also administer reinforcements; this would happen in the case of therapists or speech therapists, for example. In contrast, in non-participatory modeling, the subject is not related to the model but only knows the consequences of their behavior.

9. Domain (mastery) or coping (coping)

The criterion that distinguishes these two types of modeling is the degree of competence of the model. In domain modeling, the person to be imitated has from the beginning the ability to execute the objective behavior correctly, without errors.

By cons, the coping models are acquiring the skills necessary to carry out the behavior, similar to the process that will take place in the observer. It is considered that this type of modeling tends to be more effective than the domain because it is more significant for the observer.

  • Maybe you're interested: "The 10 most used cognitive-behavioral techniques"

Modeling Educational Psychology (April 2024).


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