40 famous quotes and quotes about Marketing
Marketing is the discipline of advertising that studies the way in which companies can seduce the client and promote that he acquires his product or service.
In a certain way, Marketing (or marketing) is also the entire academic and scientific framework that studies these processes and principles that make certain brands more or less attractive to the client. Thus, Marketing is an eminently practical field of study, since companies use all this knowledge to improve their strategies and therefore sell more and better their products.
- Related article: "12 mental traps that lead us to spend more money"
Marketing phrases to know the mind of the client
Although not all of these famous quotes are directly related to the world of marketing, they can help us understand certain basic principles about advertising. Therefore, we have not only compiled contemporary phrases, but also those of great thinkers in history who, in one way or another, have been concerned about the relationship between appearance and attraction.
Without further delay, we will know these marketing phrases.
1. Statistics are like bikinis: what they reveal is suggestive, but what they hide is vital (Aaron Levenstein)
The data must be able to interpret them correctly.
2. Stop selling. Start helping (Zig Ziglar)
When your mission is simply chrematistic, maybe you are on a short path.
3. All marketing should communicate something with real meaning (Guy Kawasaki)
It is not enough with the form, the content of the message is what is really important.
4. The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason not to do it (Sergio Zyman)
The vision of this Mexican marketer.
5. The consumer will forget what you said, but he will never forget what you have made him feel (Eric Kandel)
The importance of connecting emotions to the product or service that we want to sell.
6. Make a client, not a sale (Katherine Barchetti)
The long-term vision does not mean sales, but of recurring and satisfied customers.
7. The goal of marketing is to know and understand the consumer so well that the product or service adapts to it like a glove and can sell itself (Peter Drucker)
No more no less.
8. You can not simply ask your clients to tell you what they want and try to provide them. When you achieve it, they will be asking for something new (Steve Jobs)
The market dynamics are so variable that you have to know how to adapt and anticipate each moment.
9. The urgent can stifle the important (Marissa Mayer)
A basic principle that all corporations should take into account.
10. Word of mouth marketing has always been important. Today is more important than ever because of the power of the internet (Joe Pulizzi)
A paradox that should make us think.
11. Anyone sees fashion in a boutique or history in a museum. The creative person sees history in a hardware store and fashion in an airport "(Robert Wieder)
About the creative mind and its way of perceiving the advertising reality.
12. The Internet has turned what used to be a controlled and unidirectional message into a real-time dialogue with millions of people (Danielle Sacks)
On the benefits (or not) of new technologies.
13. No matter which segment you compete in, the innovation must be centered on the consumer (A.G. Lafley)
Knowing the needs of the client is the basis of R & D & I of a company that thrives in its sector.
14. Your culture is your brand (Tony Hsieh)
A simple phrase that condenses a great knowledge.
15. If you are not a brand, you will be a merchandise (Philip Kotler)
A maximum to apply in Personal Branding.
16. Online marketing is to provide the user with useful content at the moment when he needs it (David Meerman)
In your digital strategy you can not miss the creation of relevant content.
17. What really leads the consumer to decide whether to buy or not buy is the content of the advertisement, not its form (David Ogilvy)
An opinion that contrasts with that of other world-renowned advertisers.
18. Advertising is not an end, but a means. Marketing is not a means, but an end (Jonathan García-Allen)
The Spanish psychologist reflects on the difference between both concepts.
19. If your company is not backed by an efficient and dynamic marketing, its tendency will always be downward (Genís Hayes)
Simple and clear, the Barcelona philosopher.
20. What do customers expect from your brand? Consider this before making any false step (Helmut Llimona)
Keeping in mind the clients' vision will make you much more aware of how to move forward.
21. If when you speak, nobody is upset, that is that you have not said anything at all (Risto Mejide)
Words of a professional provocateur.
- More phrases by Risto Mejide
22. You want to invent new ideas, not new rules (Dan Heath)
You are not a good publicist if you only move in the parameters already known.
23. The best form that can be obtained in advertising, in my opinion, is credibility, and nothing is more credible than the product itself (Leo Burnett)
If the product is good, the rest is much easier.
24. Give them quality. It is the best type of advertising (Milton Hershey)
In the line of the previous one. Of truism.
25. The key to successful marketing: Approach, Positioning and Differentiation (Philip Kotler)
Another famous marketing quote from the American economist.
26. More contact means more ways to share information. In short, more mouth to mouth (Gary Vaynerchuk)
Visibility is power, but you also have to know how to use it correctly.
27. Create your own style guide. That is unique and identifiable by others (Orson Welles)
If others recognize you in a few thousandths of a second, you may be able to quickly influence their emotions.
28. If you try to persuade someone to do something, or buy something, it seems to me that you should use their language, the language in which they think (David Ogilvy)
One of the most studied communication keys in the world of marketing.
29. Marketing is a cocktail of imagination, illusion, innovation, identification of needs, loyalty and measurement under a globalized, open and constantly updated look (Héctor Baragaño)
The dynamism and openness of view as fundamental keys for effective marketing.
30. The tools are great, but the success in content marketing is in the magician, not in the wand (Jay Baer)
It is useless to have the best tools if there is no expertise and perfectionism in those who use them.
31. Technologies change, people change, users change. You have to adapt or you'll be like a cassette tape in the era, not just the CDs but the mp3 (Seth Porges)
If you do not adapt to the new demands of the market, you can consider yourself extinct.
32. Your branding is what others say about you when you are not (Jeff Bezos)
It's that simple, and that's the determining factor.
33. It will not happen if you're waiting for the boss to tell you what's going to happen (Rand Fishkin)
An ode to proactivity.
34. As in a relationship, the market favors those who give more value than they ask (Leslie Bradshaw)
Ask yourself how you can add value, and the market will know how to reward you.
35. Let us work to be a brand that society wants to exist (Soichiro Honda)
If society aspires to demand your services or products, you have a lot of road traveled behind your back.
36. The best way to conquer a hyper-informed society is to oversimplify the message (Guy Debord)
An interesting maxim that some brands are already putting into practice.
37. Do not try to oversize your brand. Simply focus on the client understanding the multiple benefits of what you offer (Bertrand Regader)
The Barcelona psychologist explains one of the best kept secrets of digital marketing.
38. Creativity requires having the courage to let go of certainties (Erich Fromm)
Another great celebrity quote about creative minds.
39. The change is the result of unsurpassed market pressure (Ted Coine)
When too many variables begin to change ... uncontrollably change market paradigms.
40. When we are sharing stories to create links with other like-minded people, we want to give them social currency with the highest transfer value we can (Jay Oatway)
A brutal reflection on cultural transactions.
