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How to make a perfect creative process, in 13 steps

How to make a perfect creative process, in 13 steps

April 20, 2024

Create suppose and work something with your own hands or by your own means and succeed in carrying it out successfully , being satisfied with the results. This elaboration tends to have a specific meaning and be directed towards a goal or objective, be it to solve a specific problem or the artistic expression of the author or authors. Sometimes, it sounds easier than it ends up being.

To achieve something original and innovative, it is necessary to follow a series of fundamental steps, which they configure what is called creative process .

Carrying out a creative process is not an easy task, since it requires a high amount of effort and motivation. In this article we pretend you can find 13 necessary steps when making an efficient creative process .


  • Related article: "The 14 keys to enhance creativity"

Steps to follow to carry out a creative process

The creative process is the procedure by which we carry out the resolution of a specific problem or challenge or the elaboration of a specific element from creativity . Below we will see the guidelines to follow to achieve it.

However, it is important to bear in mind that, although it may seem that the steps outlined above are limited to a specific area such as business, all the creative processes follow in general the same steps , whether they refer to the practical or the theoretical or the expressive / artistic. The important role of instinct and intuition within creation must also be taken into account, not only limited to logic and reason.


1. Observation of a concrete reality

The creation of something does not start from nothing. Create assumes that what was created did not exist before. In this way, the first step is to observe the world (we are referring to the environment or our own interior) and focus on a specific dimension of reality that can be modified or elaborated.

2. Location of the problem to solve or the content to express

Once observed the world in which we are we must finish determining if the aspect in which we have fixed the attention is missing something or could be improved . It is about locating the aspect that supposes a problem to solve.

3. Define objectives

We can know that something is missing, missing or must be changed or externalized. The next step is to ask ourselves: what do we intend to do about it? We have to decide which objectives we will pursue with our performance, set the basic goals . This will allow us to begin to imagine different alternatives for action.


4. Brainstorming

Whether it is a project carried out by a company or if it is something that is done by a single individual, it is very useful to brainstorm generating all the alternatives that we can . In this phase we will focus on making more and more diverse better, without taking into account other aspects such as its viability. For the moment we will accept all the alternatives that arise.

5. Evaluation of ideas

Once we have generated as many more possible ideas as possible, it is time to organize them and evaluate each of them. In this step we ask ourselves which creative elements are viable and the main elements that have marked the generation of each idea. It is about observing which ones seem more attractive and efficient while considering why other ideas were generated and if any element of them could be incorporated into the others.

8. Choice of idea

After carefully evaluating each of the ideas it is necessary to select one, although this can be combined with outstanding aspects of the previous ones. We must be aware that if they are combined it must be so that the final idea is better, leaving aside other aspects.

It is important to consider all alternatives. The objective of the creative process is also relevant: if it is about expressing something we do not have to look for the most aesthetic or pleasant but it really allows the expression of the intended, or if it is intended to solve a problem that the proposal made have a real effect on the problem in question. The rational must be taken into account in the choice of the final idea, but especially when creating, it is necessary to pay attention to instinct and intuition.

7. Search for advice or exploration

Once the idea in question has been selected, it is necessary investigate different methods of putting it into practice . To resort to diverse sources of information or to explore ways or concrete modalities of action is a basic and necessary tool. This does not mean renouncing creativity, which is the fundamental element of the creative process.

8. Set the bases

Another important step is to perform experiments before presenting the final version of what is intended to be created, as well as establishing its bases and from them evaluating possible modifications that may be necessary or the actual applicability of the final product.

9. Development and deepening

The bases of the project are made and once the specifications that will be necessary for its start-up and completion have been calculated, it is necessary to deepen and develop what we have considered to create.

10. Test or pilot test

Once the idea is developed, it is necessary to test it before presenting it, so that its actual operation is checked and if it is necessary to make some modification. This test must be done first in a controlled environment, being an essay of how the created thing would behave in a real environment.

11. Evaluation of the creative process

This step It is necessary to apply it throughout the creative process . We must be aware of whether the progressive creation of the proposed element or solution complies throughout its elaboration with the objectives, what results can be foreseen, if sufficient supervision has been applied and how it should be, if progress is being made adequately or by On the contrary, there are difficulties, if there are enough resources or if the initial expectations are realistic or need to be adjusted.

12. Implementation / Exhibition / Communication

The culmination of the creative process itself comes at the moment when all the previous steps have been overcome, the proposed product or solution are applied in real life or exposed to the public .

13. Feedback

In spite of all the steps we have been able to take, once the product of our efforts has been presented or elaborated, the others will have different opinions about it. This last phase allows us to collect possibilities for improvement which we can not close, since they can give us interesting ideas in the face of new creative processes.


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